Fashion is often regarded as something trivial and superficial in our lives. In the article, Faurschou discusses fashion and it’s relation to late capitalist consumerism. She argues that the contradictions that fashion and its context exist within are representative of postmodern society. A key issue that is raised is that of desire and obsolescence. Unlike nearly any object humans possess, fashion exists in a cycle where consumers desire it immensely, but it never gains permanence in their lives. In a matter of days, weeks, or months it becomes disposable. What was once so coveted to a person later becomes disliked and disposed.
If one creates an article of clothing themselves that is in fashion at the time of creation, will it be any less disposable? For example, if a woman sewed herself a pair of skinny jeans last spring/summer, will she still be wearing them a few months from now? If they’re not longer ‘hot’, will she still want them?
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In the Over Exposed City the notion of non-permanence is discussed. What I ask after reading both this post and the current reading is, is it more important that we continue to wear clothes or is it more important to examine the style of clothes. In other words, although we may not continue to wear a particular fashion, we do contiue to wear a particular article of clothing.
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