Gorretti: Ecstasy of Communication and Encoding, Decoding

Notes: Ecstasy of Communication:

projective, imagery and symbolic = universe

Scene and mirror what are they?
Scene = different spaces? Different realms? Scenster? Scene is the portrayal

reflection of the landscape in building glazing – not the actual landscape, only the

Mirror = project of the object (what it is versus how it is perceived)

Screen and network:

Things are changed without being seen?

What is the difference between screen and scene mirror and network?

The television – the new screen and network – controllable

Projecting onto your object
Things are not really being there but are being played out

Computer at the wheel – the relationship between driver and car – what feeling do we tie to the object – are there feeling connected to the object?

"the vehicle now becomes a kind of capsule its dashboard the brain, the surrounding landscape inflooding like a television screen"

the object mirror screen network relationship – do they become synonymous – presence with his objects

uninterrupted interface – communication

hyperrealism of simulation

“The era of hyper reality now begins: what was protected psychologically and mentally what used to be lived out on earth as metaphor, as mental or metaphorical scene, is henceforth projected into reality, without any metaphor at all, into an absolute space which is also that of simulation.”

capability of regulating everything from a distance

Response: The physical aspects in our world are being undermined because of advancements in technology. We no longer have to carry out actions we just have to push a button. This means that time is changed as well as action. Everything that we think were doing is a mere simulation.

“The real itself appears to be a large useless body” – Response: can this be compared to the millions of techno shells that are being thrown out everyday? Empty shells

Network – our body is just a part of a network – like the Internet is a network

Advertising – it is its own universe – a great scene

The entire universe comes to unfold arbitrarily on your domestic screen

There is an obvious connection between object and mirror and the physical world and there is also an obvious connection between screen and network to the virtual world.

Screen becomes the literal screen of technologies, digital cameras, televisions, and computers. It become the vehicle that carries out or experiences,

Network can be related to the internet (work). It is the new community that we live in. Can this be related to blogs, facebook, myspace, lavalife what else is part of the relationship between network and internet(work)?

Maybe it’s that the network decides what will portrayed in the screen

Previously it was the object and how its image was being reflected (perhaps) onto you. So there is a degree of self-similarity in the reflection, now there is no “you” involved, the network that represents the global you chooses the subject/object that will be placed in the screen. So then screen loses its technological association and becomes a screen used for sifting and filtering.


Ecstasy of communication – blackberry phenomenon. Be in touch where ever when ever

Marx: the obscenity of the commodity – obscenity of communication – communication is a commodity

Info is useless because it doesn’t add to our lives – the info is so abstracted.

Communication is like information: internet(works) where not the first of its kind… encyclopedia?

interiority and intimacy – no more secrets – everybody knows and sees everything

is that bad?
do we have to access the network?
we can choose not to
spam/pop ups – maybe that’s why we don’t necessarily have the choice not to access the network

notes from the “talk”
we are the screens in a network of advertisements



Notes: Encoding, Decoding

hall – four stages of communication – production, circulation, use (aka distribution or consumption) and reproduction

things that affect the message that is being communicated:

“imprints” by institutional power relations
when the message is received (at what stage)

earlier theorized stages of communication – sender, message, receiver
new - production, circulation, use (aka distribution or consumption) and reproduction

object = sign vehicle;

anything that can holds a sign

sign references a symbol or meaning

the meaning of the message must be identified and understood in order for the message to be effective/received. what about ads… they are not always understood but the mere exposure of it can be effective

history – the event must become a story before it can become communicative event.

television a means of production, circulation, use and reproduction

war and unsolved mysteries, real world.

Maya: what is a code and how do we decode it?


questions:

everything is obscene because you don’t get to choose because there is not standard.

gulf war:

internet – there is not set standard or one set rule like Catholicism… its is anything you want it to be

what is dominant? blog vs. CNN